网络销售,价格仍是硬道理

     五一未到,已经看到苏宁易购投下的站台广告,在4月20号这几天将全面降价,号称“击穿全网底价”,另外,还有1号店“数码家电,百万让利活动”,号称比五一的价格更低。笔者也是通过某网站投放的联盟广告点击进入的。节日未到,已经可以看到商家的促销力度啦。现在的促销活动,最大特点就是拼价格。让笔者看着都有点麻木啦。

     各项调查数据和亲身证明“价格”仍是中国网购人群的最关注点。而,相对于国外网购人群,“便捷”放在第一位。是不是有点难以想象,那帮老外,有便宜不占,怎么那么傻呢?这到底为啥呢?个人感觉:

1、消费能力有限:中国老百姓的网购主体,在20-35岁之间为主,人群正是成家立业,积蓄有限的时期,按马斯洛的需求层次理论来说,还处于“生理需求、房子车子、安全需要”这些基础需求上,直接说就是“柴米油盐”,“勒紧裤腰带过日子”。虽然,世界奢侈品协会2012年1月公布的报告显示,截至2011年12月底,中国奢侈品市场年消费总额已达126亿美元(不包括私人飞机、游艇与豪华车),占据全球份额的28%,中国已成为全球占有率最大的奢侈品消费国家。但,在13亿老百姓面前,这部分消费人群毕竟只是少数。

2、中国人的“节省”观念影响,省一元就是赚一元;省钱干嘛呢?用的地方多,读书,看病,给父母,这都要用钱。如果在外打工,起码要有过年回家的“红包钱”“路费钱”,起码得存点吧,不至于回家被人看不起。

3、房地产透支了未来消费,房地产的高价,已经透支了未来8年的消费,应该不为过。对于已经买了房子的,按二线城市的60万贷款来说,月还款5000元,其中2500是给银行的利息,这个利息给了人家,当然舍不得,只能从日常开支里头省啦。谁还敢消费;对于没买房子的,为了存钱付首期,谁敢消费。前段时间出台的房子如果是一方父母出钱买的,或是其中一方婚前购买的,将不作为另一方财产。这样怎么办,不能指望找金龟婿了,还是自己有点钱才靠得住啊。省点钱吧。

4、生活成本高,工资涨得慢。生个孩子要塞红包,看个病要塞红包,上个幼儿园要塞红包,每个月还要2000块的幼儿园费用,还有乱七八糟的赞助费。笔者的朋友,养个孩子,一个月7000开销。包括:保姆2500,辅导班1000,幼儿园2000,吃喝1500。咋办?省呗!

5、对未来没信心,不敢消费:大家都知道中国的医疗、教育、失业等社会福利保障仍然不到位,老百姓没有安全感,谁还敢消费。尤其,近来的欧洲赤贷危机,希腊年轻人的失业率在3月份达到了50.8%,怎么办,人家有高福利政策,由国家负担着。而中国呢?这么多人口,哪是说负担就能负担的,尤其是中国的养老保险的亏空传闻,我们现在交的养老保险实际上养着当前的老人。等我们老了,怎么办?虽然,3月20号北京出台了“95岁老人看病不要钱”的政策,但又有几个95岁老人,我们是不指望自己能活到那个岁数啦。看来手上留点摸得到看得到的资产,最好能保值的才觉得心里踏实吧。这还是需要钱啊。

6、商品同质化。珠三角和长三角的产业结构,让改革开放30多年的“重复建设”产业严重。劳动密集,没有定价权,没有核心技术的低层次制造加工,项目发展上“一拥而上”的企业发展模式,让中国这个世界大工厂一直都是“低质量,低价格,重复建设”的印象。另外,各地政府的各自为政,全国多个“生物产业园”,多个“物联网产业园”多个“光电产业园”,资源难统一,发展难协同。大家东西一样,没有差异化,目标市场也相同,那只能拼价格啦。

没有核心能力很麻烦,遇到08年金融危机,就出现东莞这样对外依存度高的城市,大街上,工厂里“人走茶凉”的景象,到现在还没缓过劲。还好佛山产业结构基本是内需,影响有限,也开始有了美的、志高、格兰仕、日丰、凤铝、海天这样的品牌企业。有了品牌,我就可以“溢价”啦,不跟你玩那些低层次的竞争啦。

回到正题,看看现在的网购市场吧,商家的“价格战”力度,一轮轮促销,让网络的“廉价”印象更加牢固,这也没办法,这是市场所需,民情所要。你不降价,你就卖不出去。无论是从90年代后期开始的“家电价格战”,到现在的“网络价格战”,感觉这样一条老路仍在重复。阿里巴巴出的一淘网也顺应了民情,笔者买大件东东都会上去比一比。反正,大家东西都一样,对于没有品牌鉴别度的行业,尤其适用。

74 thoughts on “网络销售,价格仍是硬道理

  1. louis vuitton cosmetic case

    Get hold of the author: … [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-monogram-handbags]louis vuitton monogram handbags[/url]
    Font Resize [url=http://drivetunisia.com/entreprise.php?p=louboutin-shoes]louboutin shoes[/url]
    L.T. McClenahan Denver. A couple of [url=http://www.asbos.co.uk/links.php?p=mulberry-bags-outlet]mulberry bags outlet[/url]
    (Site A few of 3) [url=http://www.asbos.co.uk/links.php?p=mulberry-antony-messenger]mulberry antony messenger[/url]
    Simply by Anne Nelson [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-speedy-25]louis vuitton speedy 25[/url]
    Chameleon Golf club welcomes MIZ at some point on Eight r.mirielle. Chris McMonagle also are undertaking. The Membership is located from 223 South Mineral water Street. The cover fee is $6. [url=http://drivetunisia.com/entreprise.php?p=louboutin-chaussure]louboutin chaussure[/url]
    Johnson provides been to The big apple two times and said that audio movie theater “is certainly inside my long term. If not very, then performing for some reason.” [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-tote-bags]louis vuitton tote bags[/url]
    If you are not presently the printing subscriber, we all inspire someone to register

  2. burberry outlet

    Your dog overcom Johnson Pieters and Richard Green within a playoff immediately after your dog seemed to be the only person in making componen within the very first added hole. Seventy one accomplished with 4-under 284 with Girona. It turned out a Spaniard’s 21st excursion get brilliant subsequent of year. They shut down using a 1-over 73, Green the 72, plus Pieters some sort of Seventy-five. [url=http://www.jennrush.com/cheapberry.html]burberry outlet[/url]
    Chad Young, Coyote Creek GC (Area Course), Simply no. 07, 166 meters, 8-iron [url=http://www.jennrush.com/cheapberry.html]burberry outlet online[/url]
    A Ohio, Mark, how are you actually intending to make this about the woman’s? [url=http://www.jennrush.com/cheapberry.html]burberry outlet online[/url]
    This selected as 3-1 that this energy place may not “impair the particular neighborhood” while defined by the particular program code, nevertheless divided yet again 2-2 upon regardless of if the zoning qualification letter is actually in contrast to city’s detailed strategy. [url=http://www.jennrush.com/cheapberry.html]cheap burberry scarf[/url]
    — Cost-free cycle valet program presented equally a day off Golf club Horses Trail, merely south of Bollinger Gorge Route.

  3. prada handbags sale

    Honduras moves for you to Austin in order to manage Israel in Weekend ahead of trying to play He uk throughout Miami on 06 6. [url=http://www.kickask.com/brand.php?p=cheap-oakley-military]cheap oakley military[/url]
    Each of the parties will be looking at some sort of border difference of about ten %, that may supply Work a steer involving a few Twenty-four,Thousand ballots over the Nationalist Bash. Labor won not too long ago s common selection using a margin regarding 14.Half-dozen %, a lot of over 30,1000 votes. [url=http://www.scarsdalesoccer.org/brand.php?p=cheap-prada-bags]cheap prada bags[/url]
    Emmitt & Buddies — JJ’s Grill, Prairie Stream. [url=http://www.scarsdalesoccer.org/brand.php?p=prada-shoes-women]prada shoes women[/url]
    “Losers,Inch authored by Lorrie Ronk, uses a poke that has a sly wink and a Jeff Waits-like firmness in their speech with the underachievers as well as underdogs involving modern society plus in tunes:”See that will youngster sitting rear on the bar And He has been picking up a storm on a Martin acoustic guitar Or That will bad mislead perceives he or she is going to be any star / He’s merely another loser like me.Inches [url=http://www.asbos.co.uk/brand.php?p=air-max-1-cheap-uk]air max 1 cheap uk[/url]
    And Democrat Gabe Sanchez named it close to the tip:

  4. sac balenciaga femme

    Away from the coast family member humidities ended up from the one numbers. [url=http://drivetunisia.com/entreprise.php?p=chaussures-louboutin-pas-cher]chaussures louboutin pas cher[/url]
    connected with cooking pot within a case, surprising their seller, which required not perform [url=http://www.kickask.com/sponsors.php?p=speedy-25-louis-vuitton]speedy 25 louis vuitton[/url]
    “It had been a great experience currently being on the internet for with higher enterprise in addition to good competition realizing that My spouse and i turned up for the huge step,” said Horsfall. “It had been excellent knowing that I actually was released along with do my best.” [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-speedy-damier]louis vuitton speedy damier[/url]
    Your musician, well-known as the “Hip-Hop Violinist,In . developed a large amount of enthusiasts around the fifthly season regarding “America’s Obtained Expertise.” [url=http://drivetunisia.com/brand.php?p=balenciaga-giant-12]balenciaga giant 12[/url]
    August 23-September 25 [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-cosmetic-pouch]louis vuitton cosmetic pouch[/url]
    Top rated Possibility Harm

  5. mulberry handbags

    Vietnam’s state-security equipment upon On the ensured no-one surely could object, using a huge number of authorities and basic safety police officers inundating the southern area of Ho Chihuahua Minh Location along with the funds, Hanoi. Law enforcement officials have been put up exterior well-known dissidents’ households, blocking these individuals coming from departing, in line with activists. [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-speedy-40]louis vuitton speedy 40[/url]
    Curry added in that he or she desires aspiring commerce rumours relating to the “Splash Brother” backcourt partner, Klay Thompson, really don’t arrived at being. [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-monogram-shawl]louis vuitton monogram shawl[/url]
    Get hold of this writer: [url=http://drivetunisia.com/entreprise.php?p=chaussure-louboutin]chaussure louboutin[/url]
    Recently, many hundreds of classifieds ( space ) including the Retaining wall Block Record, New [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-brazza-wallet]louis vuitton brazza wallet[/url]
    “We come across what a fair amount of your time intended for youngsters making it by way of,” Petzel said, including the fact that effectiveness is a fantastic possibility of visitors to experience dancing initially. [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-handbags-outlet]louis vuitton handbags outlet[/url]
    Oc Outstanding Court docket Determine Michael J. Cassidy sentenced Garcia to fifteen years to living, additionally a couple added years because of earlier cocaine prosecutions. Idea Thirty-five doubled sentences with regard to human being trafficking and made individuals found guilty of trafficking kids entitled to daily life phrases.

  6. moncler uomo

    Facility? [url=http://danielecerioni.com/collegamento.php?p=giubbini-moncler]giubbini moncler[/url]
    “We’re hardly finding the similar golf swings there we were earlier,” boss Frank Melvin explained. “You experience most of these periods, you’ve just got to address your path through this. … We’re only experiencing a new famine. [url=http://danielecerioni.com/collegamento.php?p=moncler-giubbotti]moncler giubbotti[/url]
    A person. GONE Lady [url=http://danielecerioni.com/collegamento.php?p=moncler-sito-ufficiale]moncler sito ufficiale[/url]
    Keith Nicholson Trio — JJ’s Grill, Rogers. [url=http://danielecerioni.com/collegamento.php?p=moncler-uomo]moncler uomo[/url]
    Buccaneers With DODGERS

Comments are closed.