WEB2.0给电子商务团队的启发

      今天9月1日,广州终于降了点温度,凉爽起来。每天看着广东省的公益广告“厚于德、诚于信、执于行”,的确,有时候天天司空见惯,听多看多的口号,恰恰是我们需要做的,却又难于坚持。

     回到正题吧,如何发挥团队创造性和激情问题。

     回想自己带团队的经历,从学校初中、高中、大学的干部,再到近些年企业管理者,陆续累计加起来也有10多年,团队小到3、5人,大到40多人。其中有成有败。我一直在思考,既要“领导方向”又要“团队发挥激情和个人潜力”,核心在哪?尤其是目前的电子商务团队,都是80、90后的一代在操弄,这一代人的管理需要什么?我想,web2.0能够给团队带来启发。

 

2.0式电子商务团队的6个特性

 

     1、民主:web2.0上,每个人都可以发表自己的看法,好的看法会被采纳和传播。团队也是如此,民主的团队,是鼓励每个人发表自己意见的,尤其是瞬息万变的电子商务,年轻的团队,更需要一个敢于提出意见和想法的氛围,一个敢于接纳意见和想法的领导,还有一个收集意见提出意见的平台机制。

 

     2、个性:web2.0上,从博客、微博、facebook等,都有着自己的空间,每个人按照自己的意愿装扮着她,自己诉求在此处可以发挥和发泄。可以看到每个人的个性都不同,在2.0处表现得淋漓极致。记得,我在面试一个美工的时候,我问道“你实力不错,为什么之前公司没用你”,答道“因为不让我穿短裤上班”,哈哈,那是那家公司的文化,严谨一致性。但是,在卡一电商里面,我们是尊重个性的,“个性决定命运”,所以他才会去做美工,做艺术的长胡子长头发个性的形象,正是他们的特质,从外表着装上抹杀,就是抹杀他的特质。我习惯用“物种多样性”来描述一个团队,“统一”和“个性”要辩证来看,对外整齐划一,对内,允许个体差异,需要多样性,这样才有创造力。所以,我主张我的团队个人都有自己的个性,没有“冲突”的团队不是好团队。

 

     3、自由:个性和自由,像孪生姐妹,大到民族小到团队,制度固然重要,但自由更不可缺,原则问题上的最大程度上自由,对原则的界定和对自由的容忍考验着每个领导者。互联网上,遇到被删帖,一种气氛和无奈的情绪顿时产生。在团队里,每个伙伴也是如此,硬生生的被制度约束着,虽然大家不说,其实心里的不爽,你我皆知。以互联网为依托的电子商务团队更是如此,电商团队活生生一个“多媒体组合”。商品策划、关键字优化、推广、上架下架、美工、客服、分析、财务、物流、平台维护等等,一个复杂多媒体组合。在每个衔接口的整齐划一,更需要团队内部的相对自由,不自由,就会抹杀个性,没有了个性,就不是玩互联网的,更不像80、90后的员工性格。

 

     4、公开:互联网的公开,有目共睹,互联网就没有绝对的秘密。那么,电商团队内部呢?需要什么公开?站在团队角度考虑吧,想想每个员工需要什么公开?

     (1)公司发展方向和计划:今年、明年、后年我们要成为什么,我们要怎做才能实现,我们需要梦想支撑行动;

(2)公司的阶段现状:我们离梦想有多远,离计划偏差多大,怎样调整?我们需要阶段总结,来审视自己计划的正确性和行动的有效性;

     (3)他的钱拿得比我多还是少?需要公开的薪酬机制,我个人是不主张藏着掖着,让员工猜疑,让员工对企业失去信任,这样只会越弄越玄乎,”与其让你往高的猜,不如告诉你真像。“

     (4)我在这里能学到东西不?员工学不到东西,是领导的错,知识经济时代,一天一个变化,员工进来和出去都一个样,那是领导的问题。学习方法和途径很多,就像我自己写这篇博客一样,也是边思考,边总结。

 

     5、公正:互联网是平的,除了信息的公开透明无地域时间界限外,还有一套平等的机制,在上面“草根”也能说话也能有家,也能被重视。这些年用些多少“西单女孩”、“旭日阳刚”这样的人,没有歧视。团队里面的公正也是如此。公开公正,像孪生兄弟。在前面公开基础上,员工晋升空间、学习机会、薪酬提升机会,必须做到公正。建立一套机制,让员工放了心的,全身心去做。

 

     6、玩的心态。就像玩微博,玩博客。从事电子商务的朋友很多都爱这行,既有互联网的乐趣,还能赚到钱。其根本在于,个人兴趣与工作的统一。做自己想做的事情,是多少年轻人做梦都想的事情。但往往事与愿违,90%的人都为房贷和薪水以及对未来的不确定性做着自己不愿意做的事情。然后不自信的告诉自己“哎,换了工作也一样“,“做着做着习惯就好”“我连自己到底想做什么都不知道”。这样的团队打造,要么是先天,也就是在招人的时候,直接入取“兴趣和工作统一的人”,不过这得靠运气,或者基本找不到。我更倾向于通过“团队文化”“轮岗机制”“目标管理”等手段去培养每位员工的兴趣,让他找到成就感,进而产生兴趣。我利用周六休息时间写这篇博客,就是觉得会被百度收录,会被网友看到,总是有那么点期待,于是有了兴趣。

 

     以上6点,就是web2.0,听上去,感觉像共产主义,又有点像西方社会。也许你会觉得,这只适用于小企业,大企业,还是需要制度管理,文化管理,太透明和民主容易被造反,不好控制。但我还是不认同。再大的企业也是多个小个体组成。偌大美国政府,各个州都还有自己一套法律体系呢。其核心是领导人观念的改变,以往我们接触的国家领导都是官僚式的,金字塔式的,信息不公开式的,进而给企业也有一种这样深严的氛围。但如今,社会在进步,传统单一的制造加工在减少,产业在升级,创新创造更是时代所需,企业也须与时俱进。尤其是互联网依托的电子商务企业,个性自由的80、90后的一带,更加需要这样一个团队。   

 

打造上面说的电子商务团队,领导必须认可:

   

     1、你对团队伙伴信任,换来的是团队伙的自觉性;

     2、你对团队伙伴信任,伙伴也会更加卖力予以回报;

     3、自由和个性,是提高创造力的基础;

     4、团队伙伴更希望自己的点子得到重视;

     5、团队伙伴自己提出的点子,自己更加愿意且努力去实施;

     6、团队伙伴不仅仅只为薪水打工,他们有梦想,渴望成长;

     7、团队伙伴更希望一个平等的组织,管理者更多是“领导”,而不是“管理”,尤其是拿硬邦邦的制度来压人。

     8、更希望团队伙伴尊重我,而不是怕我。因此,我需要以德以能力服人,而不是制度压人。

     好的团队是慢慢选拔淘汰培养出来的。领导搭好台,戏自然唱得好。    

     最后,有个疑问,没想通的地方,这样的团队在知识密集型团队适用,在劳动密集型的团队呢?

66 thoughts on “WEB2.0给电子商务团队的启发

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