化妆品企业的电商机会

整个网购市场每天以35%的速度增长,而化妆品则是每年200%的速度激增。用户呈现‘高频高额’的购买趋势,同时多个化妆品垂直网站也在快速发展。

      卡一电商在化妆品行业做了深入研究,定制系列解决方案。如果您是化妆品行业的一员,看看您加入电商都需要做些什么?

      (方案由卡一电商资深顾问,喻旭撰写)

 

1、网购市场容量大,吸引企业投入。

  • 网购市场高速增长,达35%。据预测,网络交易规模在2014年将近2万亿,2012网上购物占社会零售比重只有5%,远低于英国的12.5%,国内网购增长空间仍然巨大。未来3年内,仍保持30%以上的网购规模增长速度。

化妆品网络商城托管运营

 

  • B2C份额达到31%,企业纷纷加入。在网上零售市场中,B2C市场的交易占比逐年加大,2011年达到31%,同时,C2C的交易占比在下降。企业看中网络购物市场,加大了对电子商务的投入,其中包括了:平台式经营的天猫和自主经营的京东份额超过66%。

 

化妆品网络商城托管运营

 

 

2、在化妆品市场,网络渠道表现出色

  • 化妆品网购交易额增200%。美容品牌增速超过200%,而化妆品社会零售总额增长只有18.7%;预计2012年,网购化妆品零售总额将占社会总额的4.7%。 化妆品网上外包

 

 

  • 每年3000万人,网购品牌美容品。2011年,超过1200万人通过网络渠道购买品牌美容,并以超过150%的速度增长;预计 今年底,将有3000万购买用户,占网购用户总体的12.8%。

化妆品网上推广

 

 

  • 网络用户更舍得购买化妆品,百万用户超过500元,25万人超过千元。

 

    化妆品商城装修外包

 

  • 网购将趋向“高频高额”,人均购买金额,购买频次在增长

护肤品商城运营托管外包

 

  • 消费者也会选择在垂直网站购物。

护肤品商城运营托管外包

 

3、做电商你需要知道影响销量的因素。

护肤品商城运营方法

(1)关于转化率,您需要知道:

  • 店铺如何定位?
  • 如何制定产品策略?
  • 如何制定价格策略?
  • 怎样的商品描述能够吸引客户?
  • 新店没有评价和销量怎么办?
  • 如何打造好的线上客服?

(2)关于流量,您需要知道:

  • 如果获取更多的免费流量?
  • 该使用多少推广费用?
  • 怎样的推广算是有效推广?
  • 直通车、钻石展位、硬广等收费工具以怎样的方式和顺序投入使用?
  • 引入站外流量的方式有哪些,如何引入?

4、您需要组建电商团队

完整的电商团队,有4个组,12个岗位。

护肤品商城运营团队

 

然而,我们必须知道,电商人才紧缺,去哪寻找……另外,团队成本也需要考虑。

如下:

岗位 工资
店长(1人): 8000
营销策划(2人): 9000
创意美工(1人): 5000
推广人员(2人): 8000
客服(4人): 10000
摄影(兼职): 3000
管理及培训: 2000
合计 4.5万/月

“用专业人,做专业事情。”卡一电商,每月只需1.5万元便可以帮您解决以上事情。

“专业人做专业事,起步初期使用第三方代运营,能够帮助企业快速触网,解决方法和人才问题。

 

5、卡一电商分两个阶段帮您:

店铺咨询阶段:

  • 品牌规划:调研项目所属行业现状,进行目标消费者行为特性分析,提炼品牌核心竞争力,确定品牌线上发展规划;
  • 营销计划:全方位采集行业各项数据,形成分析报告,并制定精细化营销方案;
  • 视觉设计:专业UI/UED设计,建立符合目标市场特性的独特风格,配合营销方案进行全程装修服务;
  • 宝贝策划:梳理产品分类,挖掘产品卖点,美化处理图片,对产品进行技巧性的细节描述,以提升客户购买率。

店铺运营阶段

  • 内外推广:运用EDM、直通车关键词优化,硬广钻展投放、站外广告推广、博客、论坛SNS营销,老客户维护、即使通讯等多维度整合营销推动销量提升,增强流量多样化;
  • 促销策划:结合产品特点,定期推出店内主体活动,积极配合淘宝各项推广活动,提升转化率各项运营指标;
  • 客户服务:解决客户咨询、促进订单成交,并进行二次推荐;处理客户退换货问题。

74 thoughts on “化妆品企业的电商机会

  1. wow gold

    I’m certainly now ecstatic most are readily available for a second time. I buy wow gold almost every months…I want typically the mini’s ( blank ) these are generally good for the older era who do not like to place wow gold in denims! THANKS A lot!

  2. wowgold

    We usually provide my very own wowgold when it is related to 40-50 levels F up. It has the suitable for by no means exclusive temperatures. Which i nice and clean promptly after every single produce. They’ve been excellent and also shock absorpting. Appropriate produce at the time you need to have a fast go.

  3. balenciaga homme

    This kind of Bay area appetite-whetter to the 2014 time of year, “Bach and also the Italians,Inches attributes chamber audio involving Ottorino Respighi, Gioachino Rossini, Gian Carlo Menotti and Antonio Vivaldi. Seats tend to be $25 and may be purchased with . [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-damier-speedy-30]louis vuitton damier speedy 30[/url]
    05/16/2014 08:26:04 Evening PDTUpdated: [url=http://drivetunisia.com/brand.php?p=balenciaga-arena-white]balenciaga arena white[/url]
    Soon there after night, your tracks have been removed along with trains resumedservice for the Western Oakland stop in information, your woman stated. [url=http://drivetunisia.com/entreprise.php?p=chaussure-christian-louboutin]chaussure christian louboutin[/url]
    “We see the U.Azines. drone software for a big risk anywhere in the planet,” Phenix claimed. “We’re complicit if you tend not to state whatever.” [url=http://www.kickask.com/sponsors.php?p=louis-vuitton-laptop-case]louis vuitton laptop case[/url]
    Dr. Gary Environment friendly, MLB’s health care movie director, said the game has become obtaining information about incidents along with programs involving layoffs within the foremost in addition to slight groups considering that This year. Even so, innings along with toss is important seeing that new comers are not followed. Doctor. Bert Mandelbaum, MLB’s representative of analysis, is definitely heading your probe. [url=http://www.asbos.co.uk/links.php?p=mulberry-bag-sale]mulberry bag sale[/url]
    Well Resize

  4. cheap oakley crosshair 2.0

    The individual along with woman are in their particular early 20’s, Tatum mentioned. [url=http://www.kickask.com/brand.php?p=cheap-camo-oakleys]cheap camo oakleys[/url]
    Cameron acquired the idea not too long ago like a sophomore, initially within five-years in the award make fish an underclassman said the Post’s leading honour for Cougar athletes. [url=http://www.scarsdalesoccer.org/brand.php?p=prada-handbags-on-sale]prada handbags on sale[/url]
    “I read a great deal of books this coming year,” stated Cheyenne Halfacre-Buie any sixth-grader from Smoketree Fundamental. “My favorite can be ‘Eleven Birthdays’ by simply Wendy Mass and four a lot more textbooks, far too. I prefer the foodstuff and also products we are with the luncheon.” [url=http://www.asbos.co.uk/brand.php?p=nike-air-max-1-premium]nike air max 1 premium[/url]
    ) [url=http://www.kickask.com/brand.php?p=cheap-fake-oakleys-for-sale]cheap fake oakleys for sale[/url]
    Lucas Garrett, Nineteen, San Andreas, has been arrested on Half a dozen:50 delaware.meters. with Road 25 and scheduled on feeling connected with theft inside the second level. [url=http://www.scarsdalesoccer.org/brand.php?p=prada-handbag]prada handbag[/url]
    Crawford SS [url=http://www.scarsdalesoccer.org/brand.php?p=prada-wallets-outlet]prada wallets outlet[/url]
    10 Adelaide St. [url=http://www.scarsdalesoccer.org/brand.php?p=prada-eyeglasses]prada eyeglasses[/url]
    05/21/2014 Ten:Forty three:Fifty-seven Are PDT

  5. prada belt

    Write about this Article [url=http://www.kickask.com/brand.php?p=cheap-oakley-outlet]cheap oakley outlet[/url]
    “Quite openly, this can be a many complicated scenario we’ve actually did wonders,” the particular the evening Russell Dermond’s headless body was discovered. Your severed scalp provides yet to be observed. ?[url=http://www.asbos.co.uk/brand.php?p=air-max-1-black]air max 1 black[/url]
    Site A couple of of 2 dpijqplwyp We don t feel voters of Siskiyou County ought to attempt to injury more excellent union, which often many People in the usa and plenty of folks through Siskiyou District have expended the lives developing and safeguarding. [url=http://www.kickask.com/brand.php?p=cheap-gascan-oakley]cheap gascan oakley[/url]
    Vacaville Secondary school sophomore Jarrett Pile terminated a great 2-over-par Seventy one to gain the overall name while in the Bamboula Days to weeks Jr golfing tournament with Green Hardwood about Sunday. [url=http://www.asbos.co.uk/brand.php?p=cheap-air-max-1-uk]cheap air max 1 uk[/url]
    A smaller group of Orthodox Sterling protesters, a number of keeping goes across, taking place a demonstration regional to denounce the event many people known as “shameful.Inches Scuffles broke out between demonstrators plus the police as they quite simply attemptedto separate any police cordon as well as approach the actual exhibition. [url=http://www.asbos.co.uk/brand.php?p=white-air-max-90]white air max 90[/url]
    York Times, Dallas Sunlight Periods and also tons after many smaller sized papers -

  6. moncler outlet

    Font ResizeGiants’ Matthew Cain keeps going inept number [url=http://danielecerioni.com/collegamento.php?p=outlet-moncler-online]outlet moncler online[/url]
    ere better. [url=http://danielecerioni.com/collegamento.php?p=spaccio-moncler]spaccio moncler[/url]
    Simply by JOSH LEDERMAN [url=http://danielecerioni.com/collegamento.php?p=moncler-sito-ufficiale]moncler sito ufficiale[/url]
    In the the top of 9th, Recreation area Windows vista ersus Emily Lochten started out with next along with gone to live in third after a one by means of Syd Johnson involving Side Beachfront Gardens. [url=http://danielecerioni.com/collegamento.php?p=piumino-moncler-donna]piumino moncler donna[/url]
    This government eventually identified as 3-1 to move the work forwards, along with Mark Wykle voting no. Scott Metcalf was lack of from the achieving. [url=http://danielecerioni.com/collegamento.php?p=outlet-moncler-online]outlet moncler online[/url]
    But how to purchase this? [url=http://danielecerioni.com/collegamento.php?p=moncler-uomo]moncler uomo[/url]
    Sexton guided the two-three-four accomplish from the A person,600, which netted the Wildcats 16 on the achievable 31 items in the event that. Haderle jogged 5:30.10 intended for lastly put, tile trim Engender by .Thirty three. [url=http://danielecerioni.com/collegamento.php?p=moncler-giubbotti]moncler giubbotti[/url]
    Seth Borenstein might be followed at .

  7. cheap nike air max uk

    Ohio Landscapes Denise Town Junior high school welcomed Shaw with the exceptional mom, Tammie, to go to pupils as part of its Join your Modification plan to assist them to mature educationally, on an emotional level and also in your mind. [url=http://www.scarsdalesoccer.org/brand.php?p=prada-outlet-online]prada outlet online[/url]
    Typeface Re-size [url=http://www.asbos.co.uk/brand.php?p=air-max-thea]air max thea[/url]
    Font Resize [url=http://www.scarsdalesoccer.org/brand.php?p=prada-replica]prada replica[/url]
    Cypress Seas females [url=http://www.kickask.com/brand.php?p=oakley-safety-glasses]oakley safety glasses[/url]
    LUCKNOW, Indian — Law enforcement officials imprisoned 1 / 3 think Wednesday within the team rape and also slaying involving a couple young family members observed holding from a shrub throughout upper Asia, as a top rated express established mentioned he / she ended up being advocating any federal government study in a instance that’s triggered countrywide dislike. [url=http://www.kickask.com/brand.php?p=cheap-oakley-prescription-glasses]cheap oakley prescription glasses[/url]
    “I did not get any concerns as well as dislike or even put-downs or even something prefer that,Inches said Barnett, today 16, putting they known as them Isaac immediately a new drama-free coming-out that will happen to be amazing throughout educational facilities ten years ago.

  8. sac jypsiere hermes

    Begin this three course meal with an appetizer such as shrimp and lobster bisque, beef tenderloin pot stickers or seared ahi tuna. Entree options include filet migon, rib eye steak, pecan wood smoked prime ribofbeef and macadamia crusted sole with sauted shrimp, followed by a choice of desserts. Feb. at 5330 Belt Line Road,Dallas.

  9. JavaGlalm

    why ghai remains true to form

    Surface ships are just targets. What US Navy would need later on is small number [url=http://www.hydrosaintmalo.fr/2014-dr-dre-beats-studio-c-19.html]2014 Dr Dre Beats Studio [/url] of destroyers and littoral ships, submarine fleet, ballistic anti ship missiles also it own air force located everywhere that operates from bases in land (or from an element that resembles land) coupled with extensive number of refueling planes. But that is not going to take place because Navy is navy and just way they will justify having their own individual air force is that they operate from ships.

    The objective was suggested by Birmingham council, who helped Warwickshire’s expansion of Edgbaston along [url=http://www.hydrosaintmalo.fr/2014-dr-dre-beats-studio-c-19.html]2014 Dr Dre Beats Studio [/url] with a 20m loan. Us president, Colin Povey, stressed that this club don’t wish to “walk from our heritage and history” and said they hoped it may well engage new fans. The current ones will require placating first, however..

    [url=http://www.web-agencebingo.fr/]louis vuitton pas cher[/url]
    [url=http://www.web-agencebingo.fr/]louis vuitton soldes[/url]
    [url=http://www.web-agencebingo.fr/]sac louis vuitton[/url]
    [url=http://www.web-agencebingo.fr/]louis vuitton sac [/url]
    [url=http://www.web-agencebingo.fr/]sac louis vuitton pas cher[/url]
    [url=http://www.web-agencebingo.fr/]louis vuitton pas cher[/url]
    [url=http://www.web-agencebingo.fr/]louis vuitton soldes[/url]
    [url=http://www.web-agencebingo.fr/]sac louis vuitton[/url]
    [url=http://www.web-agencebingo.fr/]louis vuitton sac [/url]
    [url=http://www.web-agencebingo.fr/]sac louis vuitton pas cher[/url]

Comments are closed.