首席电子商务师培养的一点思考

      刚刚接到某大学“首席电子商务师”的师资邀请,并成功参与了讲课。这几次讲课经验,也让我开始思考,如何能够打造出:“既具备系统思维能力,又掌握落地执行方法”的企业电商领军人物!这样的人懂营销、懂IT、懂运营、懂管理,难,不管是当下各种电商培训机构,或者是大学举办的各种高级电商人才班培养模式都很难。我真的不希望这个最终沦为学员“找客户,拉关系”的平台。

慢慢的我也开始思考,怎样的教学才是卓有成效的!

 

下图:电商专家喻旭先生为某企业家群体讲课《线上战略营销》

    下面开始正文部分:

     随着企业将电商上升到战略高度,传统小团队小规模运作已经难以适应。懂营销、懂IT、懂运营、懂管理一样不能少!和身边很多企业老板接触,他们感慨招不到人,尤其是南方地区(比如广东),企业的天猫店铺人员都是自己培养的。没办法,珠三角比长三角要晚五年,人才也相对少。我个人也参加了不少培养,一些是会议营销,或者是成功经验论坛,讲得很虚,一些是网策类又很实。而且,灌鸭式教学让人昏昏越睡。缺少到战略高度的人才培养。

     我个人也加入到电子商务师培训的行列,结合自己的多年管理经验,觉得可以采用四位一体方式进行教学。让员工自己思考,让员工自己得出结论,让员工自己制作管理工具,让员工自己检验工具有效性。这才是真正的授人以渔!

     那么,我给出的电商培训体系是:启发式引导 + 模型化导出 + 工具化制作 + 项目式演练 + 系统性评估。

1、电商启发式引导

     听到很多咨询式培训,那只是结合企业内部项目进行直输式培训。而启发式,是让学院自己开动脑筋,你遇到这个问题,应该从哪些方面去思考,你通过哪些手段去获得你想要的信息,即锻炼“思考能力”和“信息收集能力”。

2、电商模型化导出

     你思考的东东,收集的东东,一定要形成可复制性的框架模型,作为日后工作的框架,就好像一个完整的电脑应该有CPU、硬盘、内存一样,各施其职,缺一不可。这个模型将会指导你的工作,保证你工作的全面性,同时其可复制性,也节省你的工作效率。

3、电商工具化制作

     有了模型,他只能指导你思考和工作,但是要落地,我们需要工具。工具就是提高工作效率的模板,比如:流程工具、报表工具、推广工具、评估工具、选款工具等等,他们依附于电商模型之下。

以上都是准备阶段工作,不是老师直接输出给学生,而是老师陪同学生一起制作。对老师的要求极高,老师不仅只是懂得死记硬背,更加懂得传授思维能力,提高学生的研发能力和解决问题能力。后面将会进入实战环节。

4、电商项目式演练

     到了实战演练环节,我们可以重新立项,或者让学员自己企业找一个已经有的项目,按小组形式分工,将课程前面制作好的模型和工具进行套用。即“二次改造”“适应性优化”,让学员知道这些东东如何在项目中去应用。项目式演练耗时比较长,东西好不好不是一次性就能知道,“罗马不是一天建成”,而且还需要长期优化调整。这时候,讲师团可以深入到企业内部去进行一对一辅导。或者定期集中授课。

5、电商系统性评估

     评估环节必不可少,通过前面的演练,我们将得到“是否适用”“是否正确”这些问题,那么我们需要一套评估体系,来量化出“差”“一般”“好”“很好”这样的结果,搭建评估模型及评估周期。可以由培训师和学员一起检验。

6、电商项目优化

     万物在变化,很多客户希望卡一电商,或者希望我能直接传授一套恒久不变的武功,肯定是没有了,这个武功自身都在变啊。适时审视自己的成果和目标,快速优化调整,直到最优,这才是真武功。让学员自己提出优化方案,培训师给予指导。

     其实,整体来讲,这个教学模式,中间贯穿了3个:

  • 电商“PDCA环”
  • 电商“教练式教学”
  • 电商“启发式教学”
  • 电商“授人以渔”

     这样的老师,不好找,老师自己就得被培训。讲起来这样的老师需要具备:

  • 电商领域的实战经验;
  • 整体管理营销系统性知识理论;
  • 懂咨询
  • 懂培训

至少我目前,还没看到……

13 thoughts on “首席电子商务师培养的一点思考

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